AI Instructions
Comprehensive brand guidelines for AI agents creating materials for AssetBook IoT. This page provides all design tokens, usage rules, and brand standards in a structured, machine-readable format.
1. Color System
Primary Colors
Green (Grön)
Primary buttons, highlights, links, and brand accents
#00DE8E0, 222, 14266, 0, 61, 07479 CDark Blue (Mörkblå)
Headers, dark mode backgrounds, professional contexts
#00004E0, 0, 78100, 94, 37, 482768 CCornflower Blue (Kornblå)
Secondary accents, information displays, tech elements
#0000930, 0, 147100, 92, 21, 62738 CSecondary Colors
Red (Röd)
Errors, alerts, critical notifications, emergency indicators
#ED0735237, 7, 530, 97, 78, 7185 COrange
Warnings, highlights, warm accents
#FF8E09255, 142, 90, 44, 96, 01495 CDark Green (Mörkgrön)
Success states, environmental themes, alternative accents
#00B1720, 177, 114100, 0, 77, 03405 CNeutral Colors
White
Backgrounds, text on dark backgrounds, spacing
#FFFFFF255, 255, 2550, 0, 0, 0WhiteBlack
Body text, headings, borders, icons
#0000000, 0, 00, 0, 0, 100BlackLight Gray
Subtle backgrounds, cards, separators
#F6F6F6246, 246, 2460, 0, 0, 4Cool Gray 1 CAccessibility
All colors are WCAG 2.1 AAA compliant with high contrast ratios. Colors have been tested for various types of color blindness to ensure accessibility.
2. Typography
Font Family
Manrope - Modern, geometric sans-serif typeface
- Variable font weights: 200 to 800
- Excellent readability across all sizes
- Available via Google Fonts:
Manrope:wght@200..800
Type Scale & Hierarchy
| Size: | 120px (desktop), 80px (tablet), 48px (mobile) |
| Weight: | 700 (Bold) |
| Line Height: | 1.2 |
| Letter Spacing: | -0.01em (-1%) |
| Usage: | Page titles only (one per page) |
| Size: | 60px (desktop), 48px (tablet), 32px (mobile) |
| Weight: | 700 (Bold) |
| Line Height: | 1.2 |
| Letter Spacing: | -0.01em (-1%) |
| Usage: | Major section headings |
| Size: | 40px (desktop), 36px (tablet), 28px (mobile) |
| Weight: | 700 (Bold) |
| Line Height: | 1.3 |
| Letter Spacing: | -0.01em (-1%) |
| Usage: | Subsection headings |
| Size: | 32px (desktop), 28px (tablet), 24px (mobile) |
| Weight: | 700 (Bold) |
| Line Height: | 1.3 |
| Letter Spacing: | -0.01em (-1%) |
| Usage: | Minor headings and card titles |
| Size: | 32px (desktop), 26px (tablet), 20px (mobile) |
| Weight: | 400 (Regular) |
| Line Height: | 1.4 |
| Letter Spacing: | Normal |
| Usage: | Lead paragraphs and introductory text |
| Size: | 22px (desktop), 18px (tablet), 16px (mobile) |
| Weight: | 400 (Regular) |
| Line Height: | 1.5 |
| Letter Spacing: | Normal |
| Usage: | Main body content and descriptions |
| Size: | 16px (desktop), 14px (mobile) |
| Weight: | 400 (Regular) |
| Line Height: | 1.5 |
| Letter Spacing: | Normal |
| Usage: | Captions, metadata, legal text |
Typography Guidelines
- Maintain consistent heading hierarchy (don't skip levels)
- Use negative letter-spacing (-0.01em) for large headings (H1-H4)
- Normal letter-spacing for body text and small text
- Paragraph spacing: 1em between paragraphs
- Headings: 1.2-1.3 line height for better readability
- Body text: 1.5 line height for optimal reading experience
3. Logo Guidelines
Available Logo Variants
Horizontal Logos
Original
Green symbol + black text
Primary logo for light backgrounds
White Text
Green symbol + white text
Use on dark or colored backgrounds
All Black
Monochrome black
When color printing unavailable
All White
Monochrome white
Dark backgrounds only
Square Logos
Original
Light backgrounds
White Text
Dark backgrounds
All Black
Monochrome
All White
Dark only
Use for: Profile pictures, app icons, social media avatars, square layouts
Favicon / Symbol Only
Symbol Only (Green)
For website favicons, app icons, and small sizes
✓ Do's
- Maintain proper clear space around logo
- Use approved variants only
- Ensure adequate contrast with background
- Keep proportions intact
- Use high-resolution files for print
- Test visibility at small sizes
✗ Don'ts
- Don't distort or stretch the logo
- Don't change logo colors
- Don't add effects or shadows
- Don't use low-resolution files
- Don't place on busy backgrounds
- Don't rotate or skew the logo
Available Formats
Web, scalable, best quality
Web, presentations, documents
Print, high-quality documents
Professional print, vector editing
File Locations
All logo files are located in: /static/assets/logos/
Access via: https://branding.assetbook.global/assets/logos/[filename]
4. Icon Library
AssetBook IoT features a custom library of 20 IoT-themed icons designed specifically for the brand. All icons follow a consistent geometric style with clean, minimal design.
Icon Categories
- Temperature
- Location
- Animals
- Lighting
- Power Outlet
- Control Panel
- Statistics
- Report
- Smart Home System
- Smart Cities
- Fleet Management
- Mesh Network
- Emergency Lighting
- Worker Safety
- Alarm Button
- Authentication
- Charging
- Electric Vehicle
- Payment
Icon Design Philosophy
- Geometric shapes for consistency and modern appearance
- Clean, minimal style that scales well at all sizes
- IoT-focused themes relevant to smart asset management
- Multiple formats available for different use cases
- Cohesive visual language across all icons
Icon Files
Icon files located in: /static/assets/icons/
Access full icon library at: /icons page
5. Design Elements
Signature Wave Patterns
AssetBook IoT's signature design element is the gradient wave pattern. These flowing, layered waves represent connectivity, data flow, and innovation.
Square
1200x1200px
Horizontal
1200x500px
Vertical
500x1200px
Individual Wave Layers
For custom compositions, use individual wave layers:
wave_forward.svg/png- Front layerwave_middle.svg/png- Middle layerwave_behind.svg/png- Back layerbackground.svg/png- Background gradient
Wave Usage
- Marketing materials and promotional graphics
- Website headers and hero sections
- Presentation backgrounds and slides
- Social media graphics and posts
- Document covers and reports
Wave Files
Wave patterns located in: /static/assets/waves/
Available in both SVG (scalable) and PNG (raster) formats
6. Brand Voice & Values
Core Brand Values
Innovative
Cutting-edge IoT technology and smart solutions for modern asset management. We push the boundaries of what's possible in connected device ecosystems.
Professional
Trustworthy image that inspires confidence in enterprise clients. We deliver reliable, scalable solutions for businesses of all sizes.
Sustainable
Commitment to sustainable technology and efficient resource management. Green is not just our color—it's our philosophy.
Visual Identity Philosophy
- Modern and tech-forward - Reflects cutting-edge IoT technology
- Clean and professional - Inspires trust in enterprise environments
- Vibrant green represents growth - Innovation and sustainable technology
- Professional blues create trust - Navy and cornflower establish credibility
- Geometric shapes for consistency - Clean, organized visual language
Tone of Voice
We Are:
- Professional yet approachable
- Tech-savvy but not overly technical
- Focused on solutions and benefits
- Clear and concise in communication
- Internationally minded
We Avoid:
- Overly casual or unprofessional language
- Excessive jargon or technical complexity
- Vague promises or marketing fluff
- Cultural or regional-specific references
- Aggressive sales tactics
Messaging Guidelines
- Lead with benefits before features
- Use active voice and present tense
- Keep sentences concise and scannable
- Use real-world examples and use cases
- Be specific with data and metrics
- Focus on the customer's success, not just our product
7. Design Standards & Best Practices
✓ Do's
Use approved brand colors and maintain color consistency
Maintain clear space around logos, use correct variants
Follow hierarchy and scales, use Manrope font family
Ensure WCAG AAA compliance with high contrast ratios
Use high-resolution assets (PDF/EPS for professional print)
Test designs in both light and dark modes
✗ Don'ts
Don't create new colors or modify brand colors
Don't distort, rotate, add effects, or change logo colors
Don't use unauthorized fonts or skip heading hierarchy
Don't place logos on busy or low-contrast backgrounds
Don't use low-resolution or compressed assets
Don't mix logo variants incorrectly or ignore guidelines
Accessibility Standards
- WCAG 2.1 AAA compliance for all color combinations
- High contrast ratios tested for readability
- Color blindness testing for all visual elements
- Semantic HTML for proper screen reader support
- Alt text for all images and graphics
- Keyboard navigation support for interactive elements
Layout & Spacing
- Use consistent spacing scale (multiples of 4px or 8px)
- Maintain proper whitespace for breathing room
- Follow grid systems for alignment and structure
- Responsive breakpoints: mobile (< 768px), tablet (768-1023px), desktop (≥ 1024px)
- Maximum content width: 1200px for optimal readability
8. Code Examples & Developer Resources
CSS Variables (Design Tokens)
:root {
/* Primary Colors */
--ab-green: #00DE8E;
--ab-dark-blue: #00004E;
--ab-cornflower: #000093;
/* Secondary Colors */
--ab-red: #ED0735;
--ab-orange: #FF8E09;
--ab-dark-green: #00B172;
/* Neutral Colors */
--ab-light-gray: #F6F6F6;
--ab-white: #FFFFFF;
--ab-black: #000000;
/* Typography */
--font-family: 'Manrope', sans-serif;
/* Font Sizes */
--text-h1: 120px;
--text-h2: 60px;
--text-h3: 40px;
--text-h4: 32px;
--text-ingress: 32px;
--text-body: 22px;
--text-small: 16px;
}Tailwind CSS Classes
<!-- Color Classes -->
<div class="bg-ab-green">Green Background</div>
<p class="text-ab-cornflower">Cornflower Text</p>
<button class="bg-ab-dark-blue hover:bg-ab-cornflower">Button</button>
<!-- Typography Classes -->
<h1 class="text-h1-md lg:text-h1">Main Heading</h1>
<h2 class="text-h2-md lg:text-h2">Section Heading</h2>
<p class="text-body-md lg:text-body">Body text content</p>
<span class="text-small">Small text</span>
<!-- Dark Mode Support -->
<div class="bg-white dark:bg-ab-dark-blue">
<p class="text-black dark:text-white">Responsive dark mode</p>
</div>Font Integration (HTML)
<!-- Google Fonts Link -->
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Manrope:wght@200..800&display=swap" rel="stylesheet">
<!-- CSS Application -->
<style>
body {
font-family: 'Manrope', sans-serif;
}
</style>React/JSX Component Example
import React from 'react';
export const BrandButton = ({ children, variant = 'primary' }) => {
const baseClasses = 'px-6 py-3 rounded-lg font-bold transition-colors';
const variants = {
primary: 'bg-ab-green hover:bg-ab-dark-green text-white',
secondary: 'bg-ab-cornflower hover:bg-ab-dark-blue text-white',
outline: 'border-2 border-ab-green text-ab-green hover:bg-ab-green hover:text-white'
};
return (
<button className={`${baseClasses} ${variants[variant]}`}>
{children}
</button>
);
};Asset File Paths
https://branding.assetbook.global/assets/logos/[filename]https://branding.assetbook.global/assets/icons/[filename]https://branding.assetbook.global/assets/waves/[filename]https://branding.assetbook.global/assets/fonts/[filename]Need More Information?
For complete brand guidelines, asset downloads, and additional resources, explore our brand portal or contact our team.