AI Instructions

Comprehensive brand guidelines for AI agents creating materials for AssetBook IoT. This page provides all design tokens, usage rules, and brand standards in a structured, machine-readable format.

1. Color System

Primary Colors

Green (Grön)

Primary buttons, highlights, links, and brand accents

HEX: #00DE8E
RGB: 0, 222, 142
CMYK: 66, 0, 61, 0
PMS: 7479 C

Dark Blue (Mörkblå)

Headers, dark mode backgrounds, professional contexts

HEX: #00004E
RGB: 0, 0, 78
CMYK: 100, 94, 37, 48
PMS: 2768 C

Cornflower Blue (Kornblå)

Secondary accents, information displays, tech elements

HEX: #000093
RGB: 0, 0, 147
CMYK: 100, 92, 21, 6
PMS: 2738 C

Secondary Colors

Red (Röd)

Errors, alerts, critical notifications, emergency indicators

HEX: #ED0735
RGB: 237, 7, 53
CMYK: 0, 97, 78, 7
PMS: 185 C

Orange

Warnings, highlights, warm accents

HEX: #FF8E09
RGB: 255, 142, 9
CMYK: 0, 44, 96, 0
PMS: 1495 C

Dark Green (Mörkgrön)

Success states, environmental themes, alternative accents

HEX: #00B172
RGB: 0, 177, 114
CMYK: 100, 0, 77, 0
PMS: 3405 C

Neutral Colors

White

Backgrounds, text on dark backgrounds, spacing

HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
PMS: White

Black

Body text, headings, borders, icons

HEX: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
PMS: Black

Light Gray

Subtle backgrounds, cards, separators

HEX: #F6F6F6
RGB: 246, 246, 246
CMYK: 0, 0, 0, 4
PMS: Cool Gray 1 C

Accessibility

All colors are WCAG 2.1 AAA compliant with high contrast ratios. Colors have been tested for various types of color blindness to ensure accessibility.

2. Typography

Font Family

Manrope - Modern, geometric sans-serif typeface

  • Variable font weights: 200 to 800
  • Excellent readability across all sizes
  • Available via Google Fonts: Manrope:wght@200..800

Type Scale & Hierarchy

H1 Heading
Size:120px (desktop), 80px (tablet), 48px (mobile)
Weight:700 (Bold)
Line Height:1.2
Letter Spacing:-0.01em (-1%)
Usage:Page titles only (one per page)
H2 Heading
Size:60px (desktop), 48px (tablet), 32px (mobile)
Weight:700 (Bold)
Line Height:1.2
Letter Spacing:-0.01em (-1%)
Usage:Major section headings
H3 Heading
Size:40px (desktop), 36px (tablet), 28px (mobile)
Weight:700 (Bold)
Line Height:1.3
Letter Spacing:-0.01em (-1%)
Usage:Subsection headings
H4 Heading
Size:32px (desktop), 28px (tablet), 24px (mobile)
Weight:700 (Bold)
Line Height:1.3
Letter Spacing:-0.01em (-1%)
Usage:Minor headings and card titles
Ingress / Lead Text
Size:32px (desktop), 26px (tablet), 20px (mobile)
Weight:400 (Regular)
Line Height:1.4
Letter Spacing:Normal
Usage:Lead paragraphs and introductory text
Body Text - Standard paragraph text for all content
Size:22px (desktop), 18px (tablet), 16px (mobile)
Weight:400 (Regular)
Line Height:1.5
Letter Spacing:Normal
Usage:Main body content and descriptions
Small Text - Captions, metadata, fine print
Size:16px (desktop), 14px (mobile)
Weight:400 (Regular)
Line Height:1.5
Letter Spacing:Normal
Usage:Captions, metadata, legal text

Typography Guidelines

  • Maintain consistent heading hierarchy (don't skip levels)
  • Use negative letter-spacing (-0.01em) for large headings (H1-H4)
  • Normal letter-spacing for body text and small text
  • Paragraph spacing: 1em between paragraphs
  • Headings: 1.2-1.3 line height for better readability
  • Body text: 1.5 line height for optimal reading experience

3. Logo Guidelines

Available Logo Variants

Horizontal Logos

Original Horizontal Logo

Original

Green symbol + black text
Primary logo for light backgrounds

White Text Horizontal Logo

White Text

Green symbol + white text
Use on dark or colored backgrounds

All Black Horizontal Logo

All Black

Monochrome black
When color printing unavailable

All White Horizontal Logo

All White

Monochrome white
Dark backgrounds only

Square Logos

Original Square Logo

Original

Light backgrounds

White Text Square Logo

White Text

Dark backgrounds

All Black Square Logo

All Black

Monochrome

All White Square Logo

All White

Dark only

Use for: Profile pictures, app icons, social media avatars, square layouts

Favicon / Symbol Only

AssetBook Favicon

Symbol Only (Green)

For website favicons, app icons, and small sizes

✓ Do's

  • Maintain proper clear space around logo
  • Use approved variants only
  • Ensure adequate contrast with background
  • Keep proportions intact
  • Use high-resolution files for print
  • Test visibility at small sizes

✗ Don'ts

  • Don't distort or stretch the logo
  • Don't change logo colors
  • Don't add effects or shadows
  • Don't use low-resolution files
  • Don't place on busy backgrounds
  • Don't rotate or skew the logo

Available Formats

SVG

Web, scalable, best quality

PNG

Web, presentations, documents

PDF

Print, high-quality documents

EPS

Professional print, vector editing

File Locations

All logo files are located in: /static/assets/logos/

Access via: https://branding.assetbook.global/assets/logos/[filename]

4. Icon Library

AssetBook IoT features a custom library of 20 IoT-themed icons designed specifically for the brand. All icons follow a consistent geometric style with clean, minimal design.

Icon Categories

Monitoring:
  • Temperature
  • Location
  • Animals
Control:
  • Lighting
  • Power Outlet
  • Control Panel
Analytics:
  • Statistics
  • Report
Systems:
  • Smart Home System
  • Smart Cities
Management:
  • Fleet Management
Network:
  • Mesh Network
Safety:
  • Emergency Lighting
  • Worker Safety
  • Alarm Button
Security:
  • Authentication
Power & Vehicles:
  • Charging
  • Electric Vehicle
Commerce:
  • Payment

Icon Design Philosophy

  • Geometric shapes for consistency and modern appearance
  • Clean, minimal style that scales well at all sizes
  • IoT-focused themes relevant to smart asset management
  • Multiple formats available for different use cases
  • Cohesive visual language across all icons

Icon Files

Icon files located in: /static/assets/icons/
Access full icon library at: /icons page

5. Design Elements

Signature Wave Patterns

AssetBook IoT's signature design element is the gradient wave pattern. These flowing, layered waves represent connectivity, data flow, and innovation.

Square Wave

Square

1200x1200px

Horizontal Wave

Horizontal

1200x500px

Vertical Wave

Vertical

500x1200px

Individual Wave Layers

For custom compositions, use individual wave layers:

  • wave_forward.svg/png - Front layer
  • wave_middle.svg/png - Middle layer
  • wave_behind.svg/png - Back layer
  • background.svg/png - Background gradient

Wave Usage

  • Marketing materials and promotional graphics
  • Website headers and hero sections
  • Presentation backgrounds and slides
  • Social media graphics and posts
  • Document covers and reports

Wave Files

Wave patterns located in: /static/assets/waves/
Available in both SVG (scalable) and PNG (raster) formats

6. Brand Voice & Values

Core Brand Values

Innovative

Cutting-edge IoT technology and smart solutions for modern asset management. We push the boundaries of what's possible in connected device ecosystems.

Professional

Trustworthy image that inspires confidence in enterprise clients. We deliver reliable, scalable solutions for businesses of all sizes.

Sustainable

Commitment to sustainable technology and efficient resource management. Green is not just our color—it's our philosophy.

Visual Identity Philosophy

  • Modern and tech-forward - Reflects cutting-edge IoT technology
  • Clean and professional - Inspires trust in enterprise environments
  • Vibrant green represents growth - Innovation and sustainable technology
  • Professional blues create trust - Navy and cornflower establish credibility
  • Geometric shapes for consistency - Clean, organized visual language

Tone of Voice

We Are:

  • Professional yet approachable
  • Tech-savvy but not overly technical
  • Focused on solutions and benefits
  • Clear and concise in communication
  • Internationally minded

We Avoid:

  • Overly casual or unprofessional language
  • Excessive jargon or technical complexity
  • Vague promises or marketing fluff
  • Cultural or regional-specific references
  • Aggressive sales tactics

Messaging Guidelines

  • Lead with benefits before features
  • Use active voice and present tense
  • Keep sentences concise and scannable
  • Use real-world examples and use cases
  • Be specific with data and metrics
  • Focus on the customer's success, not just our product

7. Design Standards & Best Practices

✓ Do's

Colors:

Use approved brand colors and maintain color consistency

Logos:

Maintain clear space around logos, use correct variants

Typography:

Follow hierarchy and scales, use Manrope font family

Accessibility:

Ensure WCAG AAA compliance with high contrast ratios

Print:

Use high-resolution assets (PDF/EPS for professional print)

Responsive:

Test designs in both light and dark modes

✗ Don'ts

Colors:

Don't create new colors or modify brand colors

Logos:

Don't distort, rotate, add effects, or change logo colors

Typography:

Don't use unauthorized fonts or skip heading hierarchy

Backgrounds:

Don't place logos on busy or low-contrast backgrounds

Quality:

Don't use low-resolution or compressed assets

Consistency:

Don't mix logo variants incorrectly or ignore guidelines

Accessibility Standards

  • WCAG 2.1 AAA compliance for all color combinations
  • High contrast ratios tested for readability
  • Color blindness testing for all visual elements
  • Semantic HTML for proper screen reader support
  • Alt text for all images and graphics
  • Keyboard navigation support for interactive elements

Layout & Spacing

  • Use consistent spacing scale (multiples of 4px or 8px)
  • Maintain proper whitespace for breathing room
  • Follow grid systems for alignment and structure
  • Responsive breakpoints: mobile (< 768px), tablet (768-1023px), desktop (≥ 1024px)
  • Maximum content width: 1200px for optimal readability

8. Code Examples & Developer Resources

CSS Variables (Design Tokens)

:root {
  /* Primary Colors */
  --ab-green: #00DE8E;
  --ab-dark-blue: #00004E;
  --ab-cornflower: #000093;

  /* Secondary Colors */
  --ab-red: #ED0735;
  --ab-orange: #FF8E09;
  --ab-dark-green: #00B172;

  /* Neutral Colors */
  --ab-light-gray: #F6F6F6;
  --ab-white: #FFFFFF;
  --ab-black: #000000;

  /* Typography */
  --font-family: 'Manrope', sans-serif;

  /* Font Sizes */
  --text-h1: 120px;
  --text-h2: 60px;
  --text-h3: 40px;
  --text-h4: 32px;
  --text-ingress: 32px;
  --text-body: 22px;
  --text-small: 16px;
}

Tailwind CSS Classes

<!-- Color Classes -->
<div class="bg-ab-green">Green Background</div>
<p class="text-ab-cornflower">Cornflower Text</p>
<button class="bg-ab-dark-blue hover:bg-ab-cornflower">Button</button>

<!-- Typography Classes -->
<h1 class="text-h1-md lg:text-h1">Main Heading</h1>
<h2 class="text-h2-md lg:text-h2">Section Heading</h2>
<p class="text-body-md lg:text-body">Body text content</p>
<span class="text-small">Small text</span>

<!-- Dark Mode Support -->
<div class="bg-white dark:bg-ab-dark-blue">
  <p class="text-black dark:text-white">Responsive dark mode</p>
</div>

Font Integration (HTML)

<!-- Google Fonts Link -->
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Manrope:wght@200..800&display=swap" rel="stylesheet">

<!-- CSS Application -->
<style>
  body {
    font-family: 'Manrope', sans-serif;
  }
</style>

React/JSX Component Example

import React from 'react';

export const BrandButton = ({ children, variant = 'primary' }) => {
  const baseClasses = 'px-6 py-3 rounded-lg font-bold transition-colors';

  const variants = {
    primary: 'bg-ab-green hover:bg-ab-dark-green text-white',
    secondary: 'bg-ab-cornflower hover:bg-ab-dark-blue text-white',
    outline: 'border-2 border-ab-green text-ab-green hover:bg-ab-green hover:text-white'
  };

  return (
    <button className={`${baseClasses} ${variants[variant]}`}>
      {children}
    </button>
  );
};

Asset File Paths

Logos: https://branding.assetbook.global/assets/logos/[filename]
Icons: https://branding.assetbook.global/assets/icons/[filename]
Waves: https://branding.assetbook.global/assets/waves/[filename]
Fonts: https://branding.assetbook.global/assets/fonts/[filename]

Need More Information?

For complete brand guidelines, asset downloads, and additional resources, explore our brand portal or contact our team.