Brand Guidelines
Complete AssetBook brand guidelines including visual identity, design principles, and usage standards for maintaining brand consistency.
AssetBook Grafisk Profil
Complete brand guidelines PDF (Swedish)
Browse Guidelines
Brand Essence
Innovative
AssetBook represents cutting-edge IoT technology and smart solutions for modern asset management.
Professional
We maintain a professional, trustworthy image that inspires confidence in enterprise clients.
Sustainable
Our brand reflects commitment to sustainable technology and efficient resource management.
Visual Identity
Color Philosophy
Our vibrant green represents growth, innovation, and sustainability. Combined with professional blues, it creates a modern, trustworthy brand identity.
View Color SystemTypography System
Manrope provides a modern, clean aesthetic with excellent readability across all sizes and weights. Variable font technology ensures optimal rendering.
View TypographyLogo Usage
Multiple logo variants ensure flexibility while maintaining brand consistency. Always maintain clear space and use approved color combinations.
View LogosIcon System
Custom IoT-themed icons built on geometric shapes provide a cohesive visual language for AssetBook products and communications.
View IconsBrand Standards
Do's
- ✓ Use approved brand colors and logo variants
- ✓ Maintain clear space around logos
- ✓ Follow typography hierarchy and scales
- ✓ Ensure WCAG AAA accessibility compliance
- ✓ Use high-resolution assets for print
- ✓ Test designs in both light and dark modes
- ✓ Follow grid systems and spacing guidelines
Don'ts
- ✗ Don't modify brand colors or create new ones
- ✗ Don't distort, rotate, or add effects to logos
- ✗ Don't use unauthorized fonts or typefaces
- ✗ Don't place logos on busy backgrounds
- ✗ Don't use low-resolution or compressed assets
- ✗ Don't combine logo variants incorrectly
- ✗ Don't ignore accessibility guidelines